Key Ingredients
Why You'll Love Our Cleanser.
Luxe Gold Purifying Cleanser is a luxurious deep-cleansing gel infused with pure 24K Gold — gently removing dirt, oil and impurities, unclogging pores and brightening dull skin, all while leaving your complexion soft, fresh and radiant.
Infused with 24K Gold
Pure 24K Gold enhances the skin's natural glow — its stable, inert particles brighten without irritation.
Deep, Gentle Cleansing
Lifts away dirt, oil and impurities and unclogs pores without stripping or over-drying the skin.
Brightens Dull Skin
24K Gold and brightening actives revive tired-looking skin for a visibly fresher, more radiant glow.
Soft & Hydrated Finish
Glycerin and Niacinamide leave skin feeling soft, fresh and hydrated — never tight or stripped.
Every Ingredient Has a Job.
We believe in full transparency. Every active and cleansing agent in our formula is chosen for measurable purity, brightness and skin comfort, not marketing appeal.
24K Gold
The star of the formula — pure 24K Gold enhances the skin's natural glow. Its stable, inert particles purify and brighten without causing irritation or redness.
★ Hero IngredientNiacinamide
Helps improve skin tone, reduce dullness and support a clearer, healthier-looking complexion, boosting the radiance-enhancing effect of every wash.
BrighteningDecyl Glucoside
A mild, plant-derived cleansing agent that lifts away dirt, oil and impurities while staying gentle and non-stripping on the skin.
Gentle CleansingGlycerin
A gentle humectant that draws in and holds moisture, so skin cleanses without over-drying and stays soft, fresh and comfortable.
Deep HydrationLauric & Myristic Acid
Naturally derived cleansing fatty acids that create a soft, cushiony lather to deeply purify the skin and unclog pores for a fresh, clean finish.
PurifyingMenthol
Adds a light, cooling, refreshing sensation to the cleanse, leaving the skin feeling revitalised, clean and awake after every wash.
RefreshingFormula Transparency Report
93% felt their skin was thoroughly clean and refreshed
89% noticed a brighter, more radiant complexion
88% felt their pores looked clearer and less congested
91% said skin felt soft and comfortable, never tight
90% loved the fresh, hydrated after-feel
How to Use
Wet Your Face
Splash your face with lukewarm water to prep the skin for cleansing. This is the first step of your routine.
Lather Up
Take a small amount onto your palm and gently massage over the face and neck to create a soft, cushiony lather.
Massage & Rinse
Work in gentle circular motions, avoiding the eye area, then rinse off thoroughly with water and pat dry.
Follow Your Routine
Use morning and night. Follow with your serum and moisturiser — and always finish with SPF 50+ during the day.
Pro Tip — A little goes a long way — a small amount is enough to lather the whole face. Massage gently for 20–30 seconds so the 24K Gold and cleansing actives can lift away impurities, then rinse. Overwashing can dry out the skin, so twice a day is ideal.
Results You Can Measure.
Consumer usage study conducted on 200 participants across varied Indian skin types — from oily and acne-prone to dry and sensitive skin. Results self-reported after 4 weeks of twice-daily use.
*Results may vary based on skin type, concern level and consistency of use.
93%
Cleaner, fresher skin
Felt their skin was thoroughly clean, fresh and comfortable after every wash
89%
Brighter complexion
Noticed a visibly brighter, more radiant glow with regular use of the 24K Gold cleanser
88%
Clearer pores
Felt their pores looked clearer and less congested after four weeks
91%
Soft, not stripped
Loved that skin felt soft, hydrated and comfortable rather than tight after cleansing
Made for Every Skin Type.
Our gentle, paraben and sulphate-free gel cleanser is balanced to cleanse effectively yet softly across all skin types and tones, morning and night.
Normal Skin
✓ Suitable
Oily Skin
✓ Suitable
Dry Skin
✓ Suitable
Combination Skin
✓ Suitable
Sensitive Skin
✓ Patch Test Advised
Full Ingredient List
We list every ingredient — no hidden actives, no marketing half-truths. Listed as printed on pack.
Myristic Acid, Glycerin, Water, Propylene Glycol, Potassium Hydroxide, Stearic Acid, Lauric Acid, Glycol Distearate, Decyl Glucoside, Palmitic Acid, Hydroxystearic Acid, Glyceryl Stearate, Menthol, Phenoxyethanol, Disodium EDTA, Piroctone Olamine, Niacinamide, Sodium Benzoate, Polyquaternium-7, 24K Gold, Fragrance, Benzyl Alcohol, Benzyl Salicylate, Citronellol, Geraniol, Hexyl Cinnamal, Limonene, Linalool.









