Key Ingredients
Four Promises. One Face Wash.
Engineered around the science of daily skin brightening — powered by Vitamin E, Niacinamide, and Aloe Vera — this gentle face wash goes beyond surface cleansing to actively brighten, nourish, and revive dull skin with every single wash.
Restores Natural Glow
Vitamin E and brightening actives neutralise free radicals and restore your skin's natural radiance — every wash leaves you visibly brighter.
Brightens & Evens Tone
Niacinamide inhibits melanin transfer and fades dark spots — so cleansing actively improves your complexion, not just cleans it.
Cleanses Without Drying
Sulphate-free cleansers and Glycerin remove impurities effectively while keeping the moisture barrier intact — skin stays soft, never tight.
Soothes & Refreshes
Aloe Vera and Allantoin calm irritation and energise tired skin — transforming your daily cleanse into a refreshing, revitalising ritual.
Every Ingredient Has a Job.
We believe in full transparency. Every active in our formula is chosen for measurable impact, not marketing appeal.
Tocopheryl Acetate (Vitamin E)
A powerful antioxidant that neutralises free radicals causing dullness and skin ageing, while deeply nourishing the barrier to restore a healthy natural radiance.
★ Hero IngredientNiacinamide
Inhibits melanin transfer, fades dark spots and post-acne marks, tightens pores, and visibly evens skin tone with consistent daily cleansing.
BrighteningAloe Vera Leaf Juice
Calms irritation, reduces redness, and delivers a lightweight layer of hydration that leaves skin instantly refreshed and energised after every wash.
SoothingGlycerin
A deep-acting humectant that prevents moisture loss during cleansing — keeping the skin barrier intact, soft, and comfortable after every wash.
HydratingAllantoin
Soothes irritation, accelerates cell renewal, and smoothens rough skin texture — leaving the complexion noticeably softer and more refined after every wash.
Skin SmootherPanthenol (Pro-Vitamin B5)
Penetrates the skin to moisturise, soothe, and support barrier repair — preventing the dryness and tightness that harsh cleansers commonly cause.
Barrier RepairFormula Transparency Report
88% users saw visibly brighter skin within 2 weeks
82% noticed faded spots and more even skin tone
91% felt skin soft and hydrated after every wash
95% reported instant freshness and clean feel
89% users felt skin looked healthier and more radiant
How to Use
Wet Your Face
Splash lukewarm water on your face to open the pores and prepare the skin for a deep, thorough cleanse.
Apply & Lather
Take a small amount onto wet fingertips and work into a gentle lather. Massage in circular upward motions across face and neck.
Rinse Thoroughly
Rinse completely with lukewarm water to remove all residue. Pat dry gently with a soft, clean towel — never rub.
Continue Your Routine
Follow with toner, serum, and moisturiser. Use twice daily — morning and night — for best and most consistent glow results.
Pro Tip — For maximum brightening, use this face wash consistently twice daily — morning and night. Pair with our SPF 50 Sunscreen in the morning and Beauty Cream at night for a complete glow routine. Visible improvement in skin radiance and tone appears within 2–3 weeks of regular use.
Results You Can Measure.
Independent clinical study conducted on 200 participants with dull, uneven, and tired-looking skin across varied Indian skin tones. Results measured after 4 weeks of twice-daily use.
*Results may vary based on skin type, lifestyle, and consistency of use.
88%
Saw brighter skin
Users noticed a visible improvement in skin radiance and overall glow within the first two weeks
82%
Noticed faded spots
Reported visible reduction in dark spots, post-acne marks, and uneven pigmentation with regular use
91%
Felt hydrated after wash
Skin felt soft, comfortable, and moisturised — never dry or tight — immediately after cleansing
2–3
Weeks to visible change
Average time for users to notice a clear improvement in skin brightness, tone, and overall freshness
Made for Every Skin Type.
Our gentle, sulphate-free formula is dermatologist-tested and safe for twice-daily use across all skin types — including sensitive and acne-prone skin.
Normal Skin
✓ Suitable
Oily Skin
✓ Highly Recommended
Dry Skin
✓ Suitable
Combination Skin
✓ Suitable
Sensitive Skin
✓ Patch Test Advised
Full Ingredient List
We list every ingredient — no hidden actives, no marketing half-truths. INCI names listed in descending order of concentration.
Aqua (Purified Water), Sodium Laureth Sulfate, Cocamidopropyl Betaine, Glycerin, Tocopheryl Acetate (Vitamin E), Niacinamide, Aloe Barbadensis Leaf Juice, Allantoin, Panthenol (Pro-Vitamin B5), Glycol Distearate, Cocamide DEA, Sodium Chloride, Citric Acid, Disodium EDTA, Phenoxyethanol, Ethylhexylglycerin, Parfum (Fragrance).












